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10.Organizational Communication

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 By Mithini Punsara Introduction Although communication is a common activity for every person and every animal in the world, interpersonal communication is the most advanced and complex among them. Although we consider communication to be only verbal communication, every person starts communicating with the external environment from birth before they are able to speak. In the society we live in today as well as in the business environment, communication has been given an important place. In today's business environment, we can see a situation in which no business can achieve its goals effectively and efficiently without maintaining the communication process in a proper manner.   Communication in an organization takes many forms and it is done through interpersonal communication, face-to-face discussion, reports and books. Effective communication is known as the heart of the organization as it minimizes problems and maximizes efficiency in an organization. According to Mintzbe